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5 USPS DIRECT MAIL PROMO PROGRAMS FOR 2017

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The USPS has announced five direct mail promotion programs offering incentives to increase mail volumes for the 2017 calendar year. These promotions—including one new and five continuing ones—are intended to provide marketers incentive to use direct mail to increase customer engagement with dynamic color, new print techniques, mobile technology, and traditional and innovative mail techniques. On average, participation in the promotions will provide a 2-5% postage discount.

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2017 PROMOTIONS OVERVIEW

1. THE EARNED VALUE REPLY
Extended to six months (from three), this program offers credits for Alternate Postage mail pieces (in addition to Business Reply Mail and Courtesy Reply Mail pieces), and increases the per-piece credit amount from $0.02 to $0.05.
INCENTIVE: $.05 credit per piece, includes Standard Mail
Registration Period: November 15-December 31, 2016
Promotion Period: January 1-June 30, 2017

2. PERSONALIZED COLOR TRANSPROMO
As in prior years, this promotion enhances the value of First-Class Mail by encouraging mailers to invest in color print technology in order to foster a better connection with, and response from, customers. It will allow new participants to qualify without meeting the personalization requirement.
INCENTIVE: 2% discount at the time of mailing
Registration Period: May 15-December 31, 2017
Promotion Period: July 1-December 31, 2017

3. EMERGING AND ADVANCED TECHNOLOGY
Direct mailers who “enhance customer engagement with the mail through the use of advanced print innovations in paper and stock, substrates, inks and finishing techniques” will be considered. Standard mail that meets the requirements will be eligible for an upfront 2% postage discount during the promotional period.
INCENTIVE: 2% discount at the time of mailing
Registration Period: January 15-August 31, 2017
Promotion Period: March 1-August 31, 2017

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4. TACTILE, SENSORY AND INTERACTIVE MAIL PIECE ENGAGEMENT
Direct mailers who “enhance customer engagement with the mail through the use of advanced print innovations in paper and stock, substrates, inks and finishing techniques” will be considered. Standard mail that meets the requirements will be eligible for an upfront 2% postage discount during the promotional period.
INCENTIVE: 2% discount at the time of mailing
Promotion Period: February 1-July 31, 2017

5. MOBILE SHOPPING
Geared towards e-commerce marketers, this promotion offers a 2% discount for Standard Mail letters and flats that include qualifying technology (i.e., QR codes, snap tags, watermarks) inside or on the mail piece that facilitates consumer purchases through a mobile-friendly website or social media “Buy Now” features.
INCENTIVE: 2% discount at the time of mailing
Registration Period: June 15-December 31, 2017
Promotion Period: August 1-December 31, 2017

CLICK USPS CALENDAR PDF LINK BELOW

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ENHANCE YOUR NEXT DIRECT MAIL PROJECT

Priority-Envelope-4-Color-Flexo-Email-SocialPriority Envelope offers premier quality 4 color enhanced flexographic printing on the most modern converters available in the world. We offer multiple uncoated & coated papers to enhance your direct mail package. Studies have revealed that “the use of color increases your response rates”.

Our team has been trained at Clemson University, the recognized leader in flexographic technology in the United States. Priority has implemented responsible, efficient systems and automated, precise controls to ensure the highest quality envelopes while at the same time provide cost savings vs. customary print methods.

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Introducing the Extend-A-Lope from Priority Envelope

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The Priority “extend-a-lope” allows recipients to view key elements of your offer immediately. The extend-a-lope has a convenient opening feature on the seal flap which unveils even more space to promote your service or product. Bottom line: this product will increase your response rates and ROI. Please contact your Priority Envelope sales person with your questions or requests.

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Our Vision: “To Be Our Customer’s Best Supplier.”

 

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Proud Recipient of Pioneer Industries International
2017 Green Award

 

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In 2016 Priority Envelope Saved:

• 45,036.06 Trees
• 18,544,260 Gallons of Water
• 10,596,720 KW Hrs. of Electricity
• 8,742 Cubic Yards of Landfill Space
• 5,298 Barrels of Oil

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Introducing In-line Custom Envelope Embossing!

Our NEW custom embossing feature provides flexibility in design and location on the envelope while printing up to 4 colors.

When designed within the 2017 USPS Tactile, Sensory and Interactive Promotion regulations your mailing can qualify for significant postage discounts.

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•  Improved turnaround vs. traditional methods
•  Cost advantages vs. traditional embossing
•  REUSABLE plates for multiple uses
•  Register to Print Accuracy < +/- 1mm
•  One pass in-line (print & embossed)

This technology delivers a quality embossing alternative to heavy steel-engraved cylinders.

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Contact your sales person for details.

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TAKE YOUR NEXT MAILING PROGRAM TO NEW LEVELS OF SUCCESS!

It might be a reminder of an old time Rock n’ Roll tune

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NEW SOFT TOUCH ENVELOPES!

The special coating which provides a ‘velvet’ like texture is actually applied at high speeds in-line on our envelope converting machines immediately after the print process. There is NO off-line separate process.

Contact your local sales representative for samples of our newest product that may have you qualifying for reduced postage rates on your next direct mail program.

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We are so proud of our entire team at Priority Envelope and this video features our IOWA facility located in Nevada, Iowa.

Contact us regarding any of your envelopes needs….blank stock, 1-4 color jet imprinting, envelope converting, web production with enhanced flexo to 5 colors, custom embossing, large booklet or open end products or any custom designed specialty envelopes.

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Please follow the link below for upcoming USPS IMB Webinar programs

https://ribbs.usps.gov/intelligentmail_latestnews/documents/tech_guides/FullServiceFallWebinarSchedule.pdf

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Direct Mail Envelope Converting Machines

Priority Envelope – Update – IOWA

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Priority Envelope was founded in 1996. We started with two Halm Jet presses, five employees and a 15,000 sq. ft. building. Our deep desire to provide extraordinary customer satisfaction has been the basis for our success. Today, we have grown to three locations, a 85,000 sq. ft. building in Plymouth, MN, a 96,000 sq. ft. building in Nevada, IA, and a 38,000 square foot building in Lenexa, KS. We have over 200 dedicated employees with a sharp focus on success! We will settle for nothing less than perfection when taking care of our customers. GUARANTEED!

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AROUND THE CLOCK SERVICE

OUR CLOCK NEVER STOPS TICKING!

We are constantly working to help your project arrive on budget – and on time. Behind the scenes – from quoting, design, prepress, fulfillment – and delivery. Priority Envelope has a team of over 200 employees working to make sure your project delivers smoothly.

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CUSTOMER SATISFACTION. Priority Envelope continues to make investments in the newest technology available. We offer a full range of envelope converting equipment, including up to 4-color ‘enhanced’ flexographic printing for all your custom envelopes, as well as 4-color offset (Jet) printing for standard size products. It’s our promise to grow and invest in technology, in order to satisfy our customer needs.