Priority Envelope News

USPS UPCOMING PROMOTION


To help marketers prepare earlier for its upcoming mail promotions, the U.S. Postal Service for the first time is publishing a yearly promotions calendar. The 2013 Mailing Services Promotions Calendar will include six promotions designed to generate continued interest in the various uses and benefits of mobile barcodes in direct mail as well as provide opportunities for marketers to be more successful with traditional integrated marketing campaigns.

An overview of each program is included in the document “2013 Promotion Calendar Overview.” More information about each promotion will be released as it becomes available.

The 2013 Mailing Service Promotions Calendar includes:

March 1 – April 30, 2013:

Mobile Coupon/Click-to-Call: This promotion provides an upfront 2 percent postage discount on the integration of mail with mobile technology and will promote the value of direct mail in two ways. First, it will encourage customers to integrate hard-copy coupons in the mail with mobile platforms for redemption. Second, it will drive consumer awareness and increase usage of mail with mobile barcodes that provide click-to-call functionality. Registration is Jan. 15, 2013, to April 30, 2013.

Please contact your Priority Envelope Sales Representative for further information or guidance.   800-822-0523    or    763-519-9190

 

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