Results from an Epsilon Targeting survey performed in 2011 show that direct mail continues to serve as the channel of choice for receipt of marketing information in many categories. It was also deemed the most trusted. Businesses today agree that direct mail is a powerful channel to acquire and retain customers. That makes sense as direct mail is highly targeted with measurable results. The format is familiar and versatile. It’s cost effective and supports other marketing efforts of your company.
So…what are you waiting for? Call @priority_sales today to get started with your next #directmail campaign! #pushtheenvelope #priorities #thursdaythoughts
View the full Epsilon Targeting Study Below:
The Formula For Success : Preference and Trust Consumer Channel Preference Study
