Do you want your envelopes to be unique and attract attention? Well than you should consider shape based mailings, as they are one way you can make your mailing stand out from the typical commercial envelope. Priority Envelope is happy to help with task!

To make matters even better, the USPS is moving towards allowing almost any shape that is no more than 5/8″ trailing edge with .300″ clearance at the bottom fold and .300″clearance at the top fold to qualify for automated discount rates. The USPS will officially refer to shape based envelope mail as “trailing edge die-cuts” when the final USPS specifications for automated mailing discounts are finalized this year.

For the moment you are OK to use any of the USPS approved shape and receive the full discounts. The envelope shape must stay the same as detailed in the approval letter but you are free to change the artwork. At the time of mailing, you will need to provide the approval letter with the mail submission or else you risk being rejected as a non-rectangular piece.

Stay tuned for further updates and call today to learn more about Priority Envelope and how we can be your best supplier!

Last month the Power of Print seminar was held in London, where many speakers confirmed to be confident about print, as “you remember better in print than in pixels”.

One specific thing that was highlighted during this conference was showing how many items of direct mail are shared with others, picked up, looked at, handled, or read far more than just once, suggesting that direct mail makes a lasting impression. With all of the different avenues for marketing available, this research will surely help to uncover the true role mail plays.

Priority Envelope is happy to help you engage your customers and make a lasting impression!

Please see below for access to the full article and to learn more about highlights of the seminar:

Trust, Tactility and Intelligence – Why Print Works

An international survey of over 10,700 consumers was commissioned by Two Sides and carried out by independent research company Toluna in June 2017. The survey was undertaken in ten countries: Australia, Brazil, France, Germany, Italy, New Zealand, South Africa, Spain, the United Kingdom and the United States.

Overall, findings conclude that consumers trust, enjoy and gain a deeper understanding of information read in print, with signs of digital fatigue and concern for security and privacy evident. In today’s society where cyber hacks seems to happen weekly- make sure you have what you need to provide your customers with quality and safety.

Priority Envelope is proud to provide our customers with the confidence and security that comes with paper mail.

Please follow the link to view the full report from Two Sides:

Print and Paper in a Digital World- Full Report

Usually here at Priority Envelope we’re all about envelopes. But yesterday we were all about hot dogs as we celebrated “Chicago Dog Days” here at our Plymouth, MN location.

All three shifts of employees had various hot dog and snack options available to them free of charge- and man were they good! This is something that will surely continue on in tradition thanks to the graciousness of Paul Siegle and Ryan Wenning, Owners of Priority Envelope. This is just an example of how Priority Envelope gives back to its employees, and fosters and environment full of camaraderie and teamwork. If you want to work somewhere where you can make a difference and be part of a team – Priority Envelope is for you. Please check out the Career Page to learn more about some of our current openings.

U.S. News & World Report ranked Iowa number 1 in the country in its Best States rankings released Tuesday, which evaluates all 50 states across a range of criteria. Minnesota came in 2nd place!The potential for growth that we’re seeing in Iowa and Minnesota is extremely exciting, and is something we will continue to build upon internally and externally.

Please see below for the full article as seen in U.S. News and World Report:

https://www.usnews.com/news/best-states/rankings

WhatTheyThink is the printing and publishing industries leading media organization, and they provide Market Intelligence for the Printing and Publishing worlds. They recently published an article, “Capital Investment Program, INX Ink Partnership Drives Award-Winning Work at Priority Envelope”, detailing how Priority Envelope’s Capital Investment Program, combined with its’ INK Ink Partnerships, allowed Priority Envelope to win a Flexographic Technical Association Excellence in Flexography Silver Award last May with our very first entry.

Congratulations to all those involved with the project and thanks for your hard work and dedication!

Please see below for the awarded Envelope, which as quoted by a judge features “Great, consistent ink coverage with strong black overprint”. Also, follow the link below to view the whole article:

http://whattheythink.com/news/88866-capital-investment-inx-ink-partnership-priority-envelope/

Team USA may be going for gold, but here at Priority Envelope we’ve gone for green. Recently, Pioneer Industries International awarded us for our Recycling efforts in 2017. At our MN location alone we recycled 2,837.64 tons of paper last year. In 2016, we recycled 2,649.68 tons. In 2 years alone, we’ve recycled almost 11 million pounds of paper! Go green and go Team USA!

5 USPS DIRECT MAIL PROMO PROGRAMS FOR 2017

The USPS has announced five direct mail promotion programs offering incentives to increase mail volumes for the 2017 calendar year. These promotions—including one new and five continuing ones—are intended to provide marketers incentive to use direct mail to increase customer engagement with dynamic color, new print techniques, mobile technology, and traditional and innovative mail techniques. On average, participation in the promotions will provide a 2-5% postage discount.

2017 PROMOTIONS OVERVIEW

ENHANCE YOUR NEXT DIRECT MAIL PROJECT

Priority Envelope offers premier quality 4 color enhanced flexographic printing on the most modern converters available in the world. We offer multiple uncoated & coated papers to enhance your direct mail package. Studies have revealed that “the use of color increases your response rates”.

Our team has been trained at Clemson University, the recognized leader in flexographic technology in the United States. Priority has implemented responsible, efficient systems and automated, precise controls to ensure the highest quality envelopes while at the same time provide cost savings vs. customary print methods.

Introducing the Extend-A-Lope from Priority Envelope

The Priority “extend-a-lope”, Design Patent #D616930, allows recipients to view key elements of your offer immediately. The extend-a-lope has a convenient opening feature on the seal flap which unveils even more space to promote your service or product. Bottom line: this product will increase your response rates and ROI. Please contact your Priority Envelope sales person with your questions or requests.