Last month the Power of Print seminar was held in London, where many speakers confirmed to be confident about print, as “you remember better in print than in pixels”.
One specific thing that was highlighted during this conference was showing how many items of direct mail are shared with others, picked up, looked at, handled, or read far more than just once, suggesting that direct mail makes a lasting impression. With all of the different avenues for marketing available, this research will surely help to uncover the true role mail plays.
Priority Envelope is happy to help you engage your customers and make a lasting impression!
Please see below for access to the full article and to learn more about highlights of the seminar:
Trust, Tactility and Intelligence – Why Print Works
