Despite the perception in the marketing industry that direct mail is less effective than digital channels, the Direct Marketing Association (DMA) found that direct mail’s response rates were 10-30 times higher than digital’s. Using transactional data from Bizo and Epsilon, the DMA analyzed more than 29 billion emails and 2 billion online display impressions to track consumer actions both immediately following a click and in the days and weeks after being exposed to an online ad.
They found consumers were more receptive to direct mail, and were overwhelmed by cluttered inboxes full of unsolicited emails. To read the study in full see below, and call Priority Envelope to make your direct mail project a reality today! #FridayFact #powerofpaper #priorities #pushtheenvelope
DMA: Direct Mail Response Rates Beat Digital
