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Results from an Epsilon Targeting survey performed in 2011 show that direct mail continues to serve as the channel of choice for receipt of marketing information in many categories. It was also deemed the most trusted. Businesses today agree that direct mail is a powerful channel to acquire and retain customers. That makes sense as direct mail is highly targeted with measurable results. The format is familiar and versatile. It’s cost effective and supports other marketing efforts of your company.

So…what are you waiting for? Call @priority_sales today to get started with your next #directmail campaign! #pushtheenvelope #priorities #thursdaythoughts

View the full Epsilon Targeting Study Below:

The Formula For Success : Preference and Trust Consumer Channel Preference Study

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In a study published by the University of Stavanger in Norway, 72 10th-grade students of similar reading ability were asked to study some text. Half of the students read the text in paper, the other half digitally. The study found that students who read the text in print scored significantly higher in reading comprehension than those who read the text digitally. Again science shows how paper can be more impactful and memorable than digital. To read the full study see below. Just some #WednesdayWisdom from Priority Envelope ! #priorities #pushtheenvelope #power of print

Paper vs. Digital- The Effects on Reading Comprehension

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The United States House of Representatives has reintroduced the postal reform bill it first introduced early last year. It is called the Postal Reform Act of 2018. The bill’s new number is HR 6076, and can be read in full through the below link:

H.R. 6076

It was introduced by Rep. Mark Meadows (R-NC-11th) and cosponsored by Reps. Steve Russell (R-OK-6th), Dennis Ross (R-FL-15th), Elijah Cummings (D-MD-7th), Gerry Connolly (D-VA-11th), and Stephen Lynch (D-MA-8th).

The bill requires the USPS to come up with a plan to manage its debt, taking into account “projected changes in mail volume, projected changes in the number of employees needed to carry out the responsibilities of the Postal Service, the long-term capital needs of the Postal Service, including the need to maintain, repair and replace facilities and equipment and the distinctions between market-dominant and competitive products.” The goal is to stabilize the USPS as an integral part of domestic and international supply chains.

It is unknown if this will move forward or if it will hold until the Presidential Task Force work is complete, but this is something that we at Priority Envelope are excited to see progress. Watch for updates from Congress as well from our website’s news page:

Priority Envelope News

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Continually people seek to understand the effects various things have on humans, and often neurological studies are performed to try and better understand some of these. One thing which is very important to us here at Priority Envelope is paper, and we are always interested to learn about the impact that paper and digital media have on us.

In a study conducted by Bangor University and branding agency Millward Brown, fMRI scans were used to study the effects of paper and digital media. They found that paper is more “real” to the brain, and that it involves more emotional processing- a key to brand association. Also, it was found that physical matter, i.e. paper, is better connected to memory because it engages our spatial memory networks. Paper has a meaning and a place in our brains, and Priority Envelope is happy to help you create an envelope that will mean something to you and your audience.

To read the full study follow the below link:

Millward Brown: Case Study

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World Environment Day occurs on the 5th of June every year, and is the United Nation’s principal vehicle for encouraging awareness and action for the protection of our environment. First held in 1974, it has been a flagship campaign for raising awareness on emerging environmental issues from marine pollution, human overpopulation, and global warming, to sustainable consumption and wildlife crime.

Since its’ inception in 1996, Priority Envelope has taken inspiration from the UN and prided itself on being an eco-friendly and innovative company. We continue to look for ways to be “greener” and enjoy learning about new ways to operate our business in a sustainable manner.

In 2017 alone, Priority Envelope recycled over 2,837.64 tons of paper. That number is huge especially when you consider that recycling 1 ton of paper can save 17 trees, 7,000 gallons of water, 380 gallons of oil, 3.3 cubic yards of landfill space, 4,000 kilowatts of energy (enough to power the average U.S. home for six months), and reduce greenhouse gas emissions by one metric ton of carbon equivalent.

We’ll continue to focus on novel ways to recycle and help our environment. Stay tuned for updates on what we do in 2018, and Happy World Environment Day from the team at Priority Envelope! #gogreen #priorities #pushtheenvelope

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Did you know that direct mail tests better for brand recall over digital ads? See below for the full study, performed by Canadian neuromarketing firm TrueImpact, and do yourself a favor – choose Priority Envelope and you’ll have an envelope your customers will never forget. #priorities #pushtheenvelope #powerofprint

A Bias for Action- The neuroscience behind the response-driving power of direct mail

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Temple University conducted a study using fMRI scans to determine the differences that digital and print have on the brain. Print activated the part of the brain most associated with desire. Feed your brain with print at Priority Envelope. #powerofprint #priorities #pushtheenvelope

To see the full study please see below:

Enhancing the Value of Mail: The Human Response

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Contrary to popular thinking, going paperless does not save trees or forests. Let Priority Envelope help you avoid falling prey to companies who make unsubstantiated environmental claims about paper #priorities #pushtheenvelope #priorities #gogreenwithpaper

See below for the full link to an article explaining how one Fortune 500 company continues to ignore consumer preferences and use unsubstantiated ‘green’ marketing slogans about print and paper:

Comcast’s “EcoBill” is all about saving money, not trees!

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Do you want your envelopes to be unique and attract attention? Well than you should consider shape based mailings, as they are one way you can make your mailing stand out from the typical commercial envelope. Priority Envelope is happy to help with task!

To make matters even better, the USPS is moving towards allowing almost any shape that is no more than 5/8″ trailing edge with .300″ clearance at the bottom fold and .300″clearance at the top fold to qualify for automated discount rates. The USPS will officially refer to shape based envelope mail as “trailing edge die-cuts” when the final USPS specifications for automated mailing discounts are finalized this year.

For the moment you are OK to use any of the USPS approved shape and receive the full discounts. The envelope shape must stay the same as detailed in the approval letter but you are free to change the artwork. At the time of mailing, you will need to provide the approval letter with the mail submission or else you risk being rejected as a non-rectangular piece.

Stay tuned for further updates and call today to learn more about Priority Envelope and how we can be your best supplier!

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Last month the Power of Print seminar was held in London, where many speakers confirmed to be confident about print, as “you remember better in print than in pixels”.

One specific thing that was highlighted during this conference was showing how many items of direct mail are shared with others, picked up, looked at, handled, or read far more than just once, suggesting that direct mail makes a lasting impression. With all of the different avenues for marketing available, this research will surely help to uncover the true role mail plays.

Priority Envelope is happy to help you engage your customers and make a lasting impression!

Please see below for access to the full article and to learn more about highlights of the seminar:

Trust, Tactility and Intelligence – Why Print Works