Priority Envelope News



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Last month the Power of Print seminar was held in London, where many speakers confirmed to be confident about print, as “you remember better in print than in pixels”.

One specific thing that was highlighted during this conference was showing how many items of direct mail are shared with others, picked up, looked at, handled, or read far more than just once, suggesting that direct mail makes a lasting impression. With all of the different avenues for marketing available, this research will surely help to uncover the true role mail plays.

Priority Envelope is happy to help you engage your customers and make a lasting impression!

Please see below for access to the full article and to learn more about highlights of the seminar:

Trust, Tactility and Intelligence – Why Print Works

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An international survey of over 10,700 consumers was commissioned by Two Sides and carried out by independent research company Toluna in June 2017. The survey was undertaken in ten countries: Australia, Brazil, France, Germany, Italy, New Zealand, South Africa, Spain, the United Kingdom and the United States.

Overall, findings conclude that consumers trust, enjoy and gain a deeper understanding of information read in print, with signs of digital fatigue and concern for security and privacy evident. In today’s society where cyber hacks seems to happen weekly- make sure you have what you need to provide your customers with quality and safety.

Priority Envelope is proud to provide our customers with the confidence and security that comes with paper mail.

Please follow the link to view the full report from Two Sides:

Print and Paper in a Digital World- Full Report

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Usually here at Priority Envelope we’re all about envelopes. But yesterday we were all about hot dogs as we celebrated “Chicago Dog Days” here at our Plymouth, MN location.

All three shifts of employees had various hot dog and snack options available to them free of charge- and man were they good! This is something that will surely continue on in tradition thanks to the graciousness of Paul Siegle and Ryan Wenning, Owners of Priority Envelope. This is just an example of how Priority Envelope gives back to its employees, and fosters and environment full of camaraderie and teamwork. If you want to work somewhere where you can make a difference and be part of a team – Priority Envelope is for you. Please check out the Career Page to learn more about some of our current openings.

Chicago Dog Days

Person Holding Plate at Chicago Dog Day

Buffet at Chicago Dog Day

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U.S. News & World Report ranked Iowa number 1 in the country in its Best States rankings released Tuesday, which evaluates all 50 states across a range of criteria. Minnesota came in 2nd place!The potential for growth that we’re seeing in Iowa and Minnesota is extremely exciting, and is something we will continue to build upon internally and externally.

Please see below for the full article as seen in U.S. News and World Report:

https://www.usnews.com/news/best-states/rankings

Best States To Live still from CBS This Morning

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WhatTheyThink is the printing and publishing industries leading media organization, and they provide Market Intelligence for the Printing and Publishing worlds. They recently published an article, “Capital Investment Program, INX Ink Partnership Drives Award-Winning Work at Priority Envelope”, detailing how Priority Envelope’s Capital Investment Program, combined with its’ INK Ink Partnerships, allowed Priority Envelope to win a Flexographic Technical Association Excellence in Flexography Silver Award last May with our very first entry.

Congratulations to all those involved with the project and thanks for your hard work and dedication!

Please see below for the awarded Envelope, which as quoted by a judge features “Great, consistent ink coverage with strong black overprint”. Also, follow the link below to view the whole article:

http://whattheythink.com/news/88866-capital-investment-inx-ink-partnership-priority-envelope/

envelope

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Team USA may be going for gold, but here at Priority Envelope we’ve gone for green. Recently, Pioneer Industries International awarded us for our Recycling efforts in 2017. At our MN location alone we recycled 2,837.64 tons of paper last year. In 2016, we recycled 2,649.68 tons. In 2 years alone, we’ve recycled almost 11 million pounds of paper! Go green and go Team USA!

Green Olympic Rings

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5 USPS DIRECT MAIL PROMO PROGRAMS FOR 2017

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The USPS has announced five direct mail promotion programs offering incentives to increase mail volumes for the 2017 calendar year. These promotions—including one new and five continuing ones—are intended to provide marketers incentive to use direct mail to increase customer engagement with dynamic color, new print techniques, mobile technology, and traditional and innovative mail techniques. On average, participation in the promotions will provide a 2-5% postage discount.

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2017 PROMOTIONS OVERVIEW

1. THE EARNED VALUE REPLY
Extended to six months (from three), this program offers credits for Alternate Postage mail pieces (in addition to Business Reply Mail and Courtesy Reply Mail pieces), and increases the per-piece credit amount from $0.02 to $0.05.
INCENTIVE: $.05 credit per piece, includes Standard Mail
Registration Period: November 15-December 31, 2016
Promotion Period: January 1-June 30, 2017

2. PERSONALIZED COLOR TRANSPROMO
As in prior years, this promotion enhances the value of First-Class Mail by encouraging mailers to invest in color print technology in order to foster a better connection with, and response from, customers. It will allow new participants to qualify without meeting the personalization requirement.
INCENTIVE: 2% discount at the time of mailing
Registration Period: May 15-December 31, 2017
Promotion Period: July 1-December 31, 2017

3. EMERGING AND ADVANCED TECHNOLOGY
Direct mailers who “enhance customer engagement with the mail through the use of advanced print innovations in paper and stock, substrates, inks and finishing techniques” will be considered. Standard mail that meets the requirements will be eligible for an upfront 2% postage discount during the promotional period.
INCENTIVE: 2% discount at the time of mailing
Registration Period: January 15-August 31, 2017
Promotion Period: March 1-August 31, 2017

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4. TACTILE, SENSORY AND INTERACTIVE MAIL PIECE ENGAGEMENT
Direct mailers who “enhance customer engagement with the mail through the use of advanced print innovations in paper and stock, substrates, inks and finishing techniques” will be considered. Standard mail that meets the requirements will be eligible for an upfront 2% postage discount during the promotional period.
INCENTIVE: 2% discount at the time of mailing
Promotion Period: February 1-July 31, 2017

5. MOBILE SHOPPING
Geared towards e-commerce marketers, this promotion offers a 2% discount for Standard Mail letters and flats that include qualifying technology (i.e., QR codes, snap tags, watermarks) inside or on the mail piece that facilitates consumer purchases through a mobile-friendly website or social media “Buy Now” features.
INCENTIVE: 2% discount at the time of mailing
Registration Period: June 15-December 31, 2017
Promotion Period: August 1-December 31, 2017

CLICK USPS CALENDAR PDF LINK BELOW

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ENHANCE YOUR NEXT DIRECT MAIL PROJECT

Priority-Envelope-4-Color-Flexo-Email-SocialPriority Envelope offers premier quality 4 color enhanced flexographic printing on the most modern converters available in the world. We offer multiple uncoated & coated papers to enhance your direct mail package. Studies have revealed that “the use of color increases your response rates”.

Our team has been trained at Clemson University, the recognized leader in flexographic technology in the United States. Priority has implemented responsible, efficient systems and automated, precise controls to ensure the highest quality envelopes while at the same time provide cost savings vs. customary print methods.

Priority-Envelope-4-Color-Flexo-Email_Clemson_Logo

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Introducing the Extend-A-Lope from Priority Envelope

Priority-Envelope-Extend-A-Lope-LogoPriority-Envelope-Extend-A-Lope-Mockup

The Priority “extend-a-lope”, Design Patent #D616930, allows recipients to view key elements of your offer immediately. The extend-a-lope has a convenient opening feature on the seal flap which unveils even more space to promote your service or product. Bottom line: this product will increase your response rates and ROI. Please contact your Priority Envelope sales person with your questions or requests.

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Proud Recipient of Pioneer Industries International
2017 Green Award

 

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In 2016 Priority Envelope Saved:

• 45,036.06 Trees
• 18,544,260 Gallons of Water
• 10,596,720 KW Hrs. of Electricity
• 8,742 Cubic Yards of Landfill Space
• 5,298 Barrels of Oil

Priority-Envelope-Green-Award-Email-Recycle