Priority Envelope News

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World Environment Day occurs on the 5th of June every year, and is the United Nation’s principal vehicle for encouraging awareness and action for the protection of our environment. First held in 1974, it has been a flagship campaign for raising awareness on emerging environmental issues from marine pollution, human overpopulation, and global warming, to sustainable consumption and wildlife crime.

Since its’ inception in 1996, Priority Envelope has taken inspiration from the UN and prided itself on being an eco-friendly and innovative company. We continue to look for ways to be “greener” and enjoy learning about new ways to operate our business in a sustainable manner.

In 2017 alone, Priority Envelope recycled over 2,837.64 tons of paper. That number is huge especially when you consider that recycling 1 ton of paper can save 17 trees, 7,000 gallons of water, 380 gallons of oil, 3.3 cubic yards of landfill space, 4,000 kilowatts of energy (enough to power the average U.S. home for six months), and reduce greenhouse gas emissions by one metric ton of carbon equivalent.

We’ll continue to focus on novel ways to recycle and help our environment. Stay tuned for updates on what we do in 2018, and Happy World Environment Day from the team at Priority Envelope! #gogreen #priorities #pushtheenvelope

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Did you know that direct mail tests better for brand recall over digital ads? See below for the full study, performed by Canadian neuromarketing firm TrueImpact, and do yourself a favor – choose Priority Envelope and you’ll have an envelope your customers will never forget. #priorities #pushtheenvelope #powerofprint

A Bias for Action- The neuroscience behind the response-driving power of direct mail

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Temple University conducted a study using fMRI scans to determine the differences that digital and print have on the brain. Print activated the part of the brain most associated with desire. Feed your brain with print at Priority Envelope. #powerofprint #priorities #pushtheenvelope

To see the full study please see below:

Enhancing the Value of Mail: The Human Response

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Contrary to popular thinking, going paperless does not save trees or forests. Let Priority Envelope help you avoid falling prey to companies who make unsubstantiated environmental claims about paper #priorities #pushtheenvelope #priorities #gogreenwithpaper

See below for the full link to an article explaining how one Fortune 500 company continues to ignore consumer preferences and use unsubstantiated ‘green’ marketing slogans about print and paper:

Comcast’s “EcoBill” is all about saving money, not trees!

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Do you want your envelopes to be unique and attract attention? Well than you should consider shape based mailings, as they are one way you can make your mailing stand out from the typical commercial envelope. Priority Envelope is happy to help with task!

To make matters even better, the USPS is moving towards allowing almost any shape that is no more than 5/8″ trailing edge with .300″ clearance at the bottom fold and .300″clearance at the top fold to qualify for automated discount rates. The USPS will officially refer to shape based envelope mail as “trailing edge die-cuts” when the final USPS specifications for automated mailing discounts are finalized this year.

For the moment you are OK to use any of the USPS approved shape and receive the full discounts. The envelope shape must stay the same as detailed in the approval letter but you are free to change the artwork. At the time of mailing, you will need to provide the approval letter with the mail submission or else you risk being rejected as a non-rectangular piece.

Stay tuned for further updates and call today to learn more about Priority Envelope and how we can be your best supplier!

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Last month the Power of Print seminar was held in London, where many speakers confirmed to be confident about print, as “you remember better in print than in pixels”.

One specific thing that was highlighted during this conference was showing how many items of direct mail are shared with others, picked up, looked at, handled, or read far more than just once, suggesting that direct mail makes a lasting impression. With all of the different avenues for marketing available, this research will surely help to uncover the true role mail plays.

Priority Envelope is happy to help you engage your customers and make a lasting impression!

Please see below for access to the full article and to learn more about highlights of the seminar:

Trust, Tactility and Intelligence – Why Print Works

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An international survey of over 10,700 consumers was commissioned by Two Sides and carried out by independent research company Toluna in June 2017. The survey was undertaken in ten countries: Australia, Brazil, France, Germany, Italy, New Zealand, South Africa, Spain, the United Kingdom and the United States.

Overall, findings conclude that consumers trust, enjoy and gain a deeper understanding of information read in print, with signs of digital fatigue and concern for security and privacy evident. In today’s society where cyber hacks seems to happen weekly- make sure you have what you need to provide your customers with quality and safety.

Priority Envelope is proud to provide our customers with the confidence and security that comes with paper mail.

Please follow the link to view the full report from Two Sides:

Print and Paper in a Digital World- Full Report

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Usually here at Priority Envelope we’re all about envelopes. But yesterday we were all about hot dogs as we celebrated “Chicago Dog Days” here at our Plymouth, MN location.

All three shifts of employees had various hot dog and snack options available to them free of charge- and man were they good! This is something that will surely continue on in tradition thanks to the graciousness of Paul Siegle and Ryan Wenning, Owners of Priority Envelope. This is just an example of how Priority Envelope gives back to its employees, and fosters and environment full of camaraderie and teamwork. If you want to work somewhere where you can make a difference and be part of a team – Priority Envelope is for you. Please check out the Career Page to learn more about some of our current openings.

Chicago Dog Days

Person Holding Plate at Chicago Dog Day

Buffet at Chicago Dog Day

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U.S. News & World Report ranked Iowa number 1 in the country in its Best States rankings released Tuesday, which evaluates all 50 states across a range of criteria. Minnesota came in 2nd place!The potential for growth that we’re seeing in Iowa and Minnesota is extremely exciting, and is something we will continue to build upon internally and externally.

Please see below for the full article as seen in U.S. News and World Report:

https://www.usnews.com/news/best-states/rankings

Best States To Live still from CBS This Morning

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WhatTheyThink is the printing and publishing industries leading media organization, and they provide Market Intelligence for the Printing and Publishing worlds. They recently published an article, “Capital Investment Program, INX Ink Partnership Drives Award-Winning Work at Priority Envelope”, detailing how Priority Envelope’s Capital Investment Program, combined with its’ INK Ink Partnerships, allowed Priority Envelope to win a Flexographic Technical Association Excellence in Flexography Silver Award last May with our very first entry.

Congratulations to all those involved with the project and thanks for your hard work and dedication!

Please see below for the awarded Envelope, which as quoted by a judge features “Great, consistent ink coverage with strong black overprint”. Also, follow the link below to view the whole article:

http://whattheythink.com/news/88866-capital-investment-inx-ink-partnership-priority-envelope/

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